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What to know about CIPA and Shine the Light claims

What to Know About CIPA and Shine the Light Claims

Doing Business in California? What To Know About CIPA and Shine the Light Claims

  Blog Contributor: Madeline Yuki Gaudlitz, 2L at the University of Michigan Law School In recent months, companies operating in California have reported an increase in demand letters requesting damages for alleged violations under new and existing privacy laws. Under current data privacy legislation, companies can expect these claims to continue. Plaintiffs’ attorneys have relied on two statutes as a basis for their demands, the California Invasion of Privacy Act (“CIPA”) and California Civil Code § 1798.83 (“Shine the Light”).

What is CIPA?

Originally enacted in 1967 to “protect the right of privacy” of California residents, CIPA bans wiretapping, eavesdropping, or recording private communications. In recent years, Plaintiffs’ attorneys compared real-time consumer-tracking software embedded in companies’ websites to the type of behavior CIPA prohibits. In addition to imposing criminal penalties and fines of up to $10,000, the statute allows private individuals whose personal data has been intercepted by businesses to sue for $5,000 per violation.

Who does CIPA apply to?

CIPA may apply to:
  • Companies with consumer facing-websites or applications used by a California resident
  • Both companies that use these technologies in their consumer-facing website or application and third-party developers

What technologies may leave my company exposed under CIPA?

Potential CIPA liability may apply to a range of real-time consumer tracking technologies that are a standard part of website or application design, which may include:
  • Website analytics
  • Software developer kits
  • Third-party tracking pixels and software
  • Fingerprinting software
  • Application programming interfaces
  • Conversation intelligence software-as-a-service (SaaS)
  • Cookies and identity profiles
*Notably, CIPA is sensitive to the processes used to collect customers’ information. Likewise, Shine the Light may not apply to businesses that share information with third parties only for administrative or customer service purposes. To assess liability under these statutes, businesses may want to coordinate with third parties to ensure awareness of their own business practices and awareness and compliance under CIPA.

What is Shine the Light?

Originally enacted in 2003, the Shine the Light law was aimed at increasing customer awareness of how their personal information may be shared with third parties for direct marketing purposes. CIPA requires businesses to disclose their information-sharing practices upon request or allow customers to consent to information sharing. Failure to comply may result in a civil penalty of $500 per violation, and $3,000 if the violation is willful, intentional, or reckless.

Who does Shine the Light apply to?

The Shine the Light law may apply to: 1. For-profit companies with 20 or more full or part-time employees, 2. that collect personal information from California residents, and 3. that have shared customer information with third parties for direct marketing purposes 4. within the immediately preceding calendar year. Direct marketing may include spamming, telemarketing, or mail. Personal information may include name, address, e-mail address, telephone numbers, date of birth, medical or financial information, information about children, race, religion, occupation and education, and information about the transaction.

Best Practices

While these statutes impose distinct obligations, compliance may be able to be addressed by general practices that reflect their obligations to limit data collection and sharing of personal information. To work toward compliance, a company may consider:
  • Reviewing your company’s privacy policy to ensure that it accurately informs consumers in California of their privacy rights.
  • Clearly communicating your company’s privacy policy to consumers.
  • Ensuring that the consumer consents to the collection and sharing of personal information.

For CIPA

Regarding liability under CIPA, businesses may want to consider:
  • Reviewing your website or application design for features that collect personal information of users.
  • Coordinating with third party providers to ensure their awareness and compliance with CIPA risks and requirements.
  • If utilizing real-time tracking technologies, securing a consumer’s affirmative consent to data tracking.

For Shine the Light:

There are a couple of avenues that may limit risk under the Shine the Light Law:
  • Ensure that website or application design, physical store, or employees clearly disclose consumer data privacy rights.
  • Ensure that that website or application design allows consumers to actively and easily consent to personal information sharing.

OR

  • Maintain awareness of sales of customers’ personal information within the preceding year.
  • Establish a designated address–email, mail, or toll-free number–that customers may use to contact a business and request information about how their personal information is used.
  • Be prepared to disclose the types of information shared and the names and contact points for third parties that received or purchased the information within the preceding year within 30 days.

What’s Next?

In the coming years, we may see legislation that responds to the challenges CIPA claims pose to regular business operations in the digital age. SB 690 proposes an exception to CIPA liability for companies that use personal data for commercial purposes. However, the current status of this critical amendment is stalled. What we know now:
  • It will not be reconsidered until the 2026 legislative session, currently set to run from January 5-August 31, 2026.
  • Legislative history indicates that any exception would only apply to future cases, not currently pending claims or claims filed before the amendment is finalized.
  • Unanimous approval in the state senate may reflect policymakers’ concern with applying CIPA to commercial data collecting practices.
Ultimately, the amendment’s status is uncertain, but there is reason for companies to be optimistic about an eventual tapering down of CIPA claims. Despite this, businesses should remain cognizant of other regulations aimed specifically at digital data collection. Credit: Madeline Yuki Gaudlitz
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AI and Legal Privilege

AI and Legal Privilege: Updates from Federal District Courts

AI and Legal Privilege: Updates from Federal District Courts 

US v. Heppner and Warner v. Gilbarco

“Chat, is our conversation protected?”  As usual, the answer may be “it depends.”

Highlights from two recent federal district court cases, US v. Heppner and Warner v. Gilbarco, provide different answers to this question. The learning? If you are using AI tools for legal-related matters, you should think twice before entering personal information or other case-related information.

United States v. Heppner

On February 17, 2026, the federal district court for the Southern District of New York found that neither attorney-client privilege nor the work product doctrine applied in protecting legal strategy materials that were generated using a public version of Claude. In its memorandum of reasoning, the court states its ruling “appears to answer a question of first impression nationwide: whether, when a user communicated with a publicly available AI platform in connection with a pending criminal investigation, are the AI user’s communication protected by attorney-client privilege or the work product doctrine?” The court answers with a resounding “no,” given the circumstances of the case. In Heppner, the court first ruled that the defendant’s conversations with AI were not covered by attorney-client privilege. This is because attorney-client privilege attaches with:
  1. Communications between a client and their attorney,
  2. which are intended to be, and were, kept confidential,
  3. for the purposes of obtaining or providing legal advice.
The court held that the AI-generated communications failed at least two, if not all three of these elements. Not only were the conversations not with counsel, but Heppner’s communications were not confidential because he used a public or consumer version of the Claude platform. The court notes that the platform’s privacy policy specifies that user inputs and outputs are used for training purposes, and that the platform reserves the right to disclose this information to third parties, including governmental regulatory authorities. In Heppner, the court also held that the work product doctrine also did not apply to the materials generated from the public or consumer version of Claude. This is because the work product doctrine requires that materials are prepared by or at the direction of counsel. Because these documents were not prepared by or on behalf of counsel, and did not reflect the defense counsel’s strategy, the court held the work product doctrine did not apply.

Warner v. Gilbarco

On February 10, 2026, the Eastern District of Michigan heard a similar – but not identical case – and found that the work generated by AI was attorney-client work product. In this case, the AI tools were used to prepare legal materials. However, in contrast to Heppner, the court reasoned that “ChatGPT (and other generative AI programs) are tools, not persons” and found that both the attorney-client privilege and work product doctrine apply. Although the court determined that sensitive information pertaining to the case was provided to ChatGPT, they found that this was not equivalent to a “voluntary disclosure to a third person,” which would ordinarily waive attorney-client privilege, did not apply. This is because the AI was not considered a third person. Additionally, the court found that work product waiver requires disclosure to an adversary or in a manner likely to reach an adversary. Because this was not found to be the case with the disclosure to ChatGPT, this doctrine was not waived.

Key Takeaways

Although these two similar cases come to different conclusions, it is important to note that they are not factually identical. It is also important to emphasize that these are early federal district court cases, and these matters of first impression are likely to evolve in the coming year. In the meantime, individuals (and other entities) using generative AI for legal advice should consider these cases and their outcomes. If you are planning on using generative AI for legal advice, you should consider the AI tools you’re using, the configurations of those tools, and the purposes for which you are using the tools. Credit: Emma Wallace